Marketing
Catch the Bad Review Before It Happens
Most bad reviews come from customers who'd have told you directly if you'd asked while they were still holding the food — plus the honest truth about review gating.
The Avocado
Marketing articles
Marketing guidance for independent restaurants, food trucks, and culinary entrepreneurs.
Marketing
Text Message Marketing for Restaurants: Build a List You Actually Own
Followers are rented and phone numbers are owned — how to collect them properly, get consent right, and send messages people don't opt out of.
Marketing
Restaurant Loyalty Program ROI: What 10,095 Orders Reveal
Is a restaurant loyalty program worth it? The honest answer is not “yes” or “no.” It is worth it when the incremental contribution profit from additional visits is greater than the cost of rewards, software, marketing and staff time.
Marketing
Viral Doesn't Pay Rent
I built a restaurant app called Savor. We got to 30,000 users and raised over $750,000. It doesn't exist anymore.
Marketing
Most Restaurant Loyalty Programs Are Just a Discount for People Who Already Liked You
Here's the uncomfortable math on most loyalty programs.
Marketing
I Wasted Hundreds on Facebook Ads. Here's What Actually Works.
I'm going to say something a lot of people are scared to say: Facebook ads are mostly a waste of money for restaurants.
Marketing
How We Got 800 Google Reviews in 6 Months (And Why It Was the Best Thing We Did)
If I had to pick one thing that drove more new customers to my restaurant than anything else, it would be Google reviews. Not Instagram. Not ads. Not any growth hack. Just a lot of people leaving honest reviews on Google.
Marketing
"Always be launching"
When I was running my restaurant, we had a saying: grand opening every month.