The Avocado

Ripe with the latest food news for culinary entrepreneurs

Restaurant Upselling Techniques: What 100,000+ Orders Reveal

A burger surrounded by optional paid add-ons including avocado, cheese, bacon, mushrooms, fries, sauce, and a drink.

Your First Week With a Kitchen Display System

Marketing a New Food Truck: The First 90 Days With No Budget

Catch the Bad Review Before It Happens

Dual Pricing vs. Cash Discount: What's Actually the Difference?

Text Message Marketing for Restaurants: Build a List You Actually Own

Cómo hacer que un cliente regrese (y por qué el descuento no es la respuesta)

The August Avocado Release: 7 Restaurant POS Updates

How Seasons Affect Food Trucks: What 8,043 Orders Show

A food truck in a landscape transitioning from spring blossoms to summer sunlight, with subtle green sales charts.

Menu Engineering Breaks on a Food Truck. Here's the Fix.

Restaurant Profit Margins: Why Every Restaurant Is Now Two Businesses

Restaurant manager coordinating dine-in service and takeout fulfillment from one kitchen

Restaurant Loyalty Program ROI: What 10,095 Orders Reveal

Restaurant owner reviewing loyalty program performance on a tablet

Viral Doesn't Pay Rent

Most Restaurant Loyalty Programs Are Just a Discount for People Who Already Liked You

Restaurant Menu Engineering: What 250,000 Orders Reveal

Restaurant owner sorting menu-item cards beside a tablet showing sales bars

Best Food Truck POS Systems for 2026: Costs, Fees, and Features

A food truck using a modern point-of-sale system

Is It Legal to Add a Credit Card Surcharge?

Cómo elegir un punto de venta para tu restaurante (sin que te vean la cara)

2026 Lettuce and Jalapeño Recalls: What Restaurant Owners Should Do Now

What a Commissary Kitchen Actually Costs — and What to Ask Before You Sign

La Ley del Tamal en Colorado: lo que de verdad te permite vender

The Event Math Nobody Does Before Saying Yes

In-House vs Third-Party Delivery: Which Costs Less?

A restaurant manager routing delivery orders between an employee driver and an independent courier

Do Food Trucks Need a Kitchen Display System? A Practical Guide

A cook inside a food truck checking orders on a wall-mounted kitchen display system

How to Set Up Online Ordering for a Food Truck: A Practical Guide

A customer placing an online order on a smartphone beside a food truck pickup window

I Wasted Hundreds on Facebook Ads. Here's What Actually Works.

How We Got 800 Google Reviews in 6 Months (And Why It Was the Best Thing We Did)

"Always be launching"

How AI and Economic Pressures Are Changing Dining — and What It Means for Restaurants Using Avocado

California Streamlines Restaurant Permitting: Faster Tenant Improvements, Less Red Tape

Oklahoma’s Food Truck Freedom Act: What Vendors Need to Know Before November 1

What California’s ADDE Menu Act Means for Restaurants and Food Trucks of Different Sizes

Add a Retail Revenue Stream from Your Home Kitchen: A Guide for California Food Pros

a bunch of croissants that are on a table

Texas Just Made It Easier to Run a Food Truck: What You Need to Know (August 2025 Update)

People stand in front of Texas Sushik food truck

Essential Questions to Ask When Choosing a POS System for Your Restaurant or Food Truck

a person is using a tablet on a conveyor belt