Marketing
Text Message Marketing for Restaurants: Build a List You Actually Own
Followers are rented and phone numbers are owned — how to collect them properly, get consent right, and send messages people don't opt out of.
The Avocado
More from The Avocado
Browse the archive of practical guidance for restaurants and food trucks.
Product Updates
The August Avocado Release: 7 Restaurant POS Updates
Explore seven new Avocado restaurant POS features for tax management, payouts, cash rounding, reporting, online ordering, kiosks, and device control.
Food Trucks
How Seasons Affect Food Trucks: What 8,043 Orders Show
An anonymized analysis of 8,043 food-truck orders shows why summer is not automatically stronger for every operator—and what owners should plan for.
Food Trucks
Menu Engineering Breaks on a Food Truck. Here's the Fix.
Standard menu engineering asks which items are popular and which are profitable, then sorts them into four boxes — stars, plow-horses, puzzles, dogs. It's genuinely useful advice, and it was built for a dining room.
Operations
Restaurant Profit Margins: Why Every Restaurant Is Now Two Businesses
Last updated August 31, 2026.
Marketing
Restaurant Loyalty Program ROI: What 10,095 Orders Reveal
Is a restaurant loyalty program worth it? The honest answer is not “yes” or “no.” It is worth it when the incremental contribution profit from additional visits is greater than the cost of rewards, software, marketing and staff time.
Marketing
Viral Doesn't Pay Rent
I built a restaurant app called Savor. We got to 30,000 users and raised over $750,000. It doesn't exist anymore.
Marketing
Most Restaurant Loyalty Programs Are Just a Discount for People Who Already Liked You
Here's the uncomfortable math on most loyalty programs.
Operations
Restaurant Menu Engineering: 8 Steps + 244,398 Orders
Learn restaurant menu engineering with an eight-step process, a four-category matrix and a worksheet. See what 244,398 orders reveal about the 80/20 rule.
Payments
Best Food Truck POS Systems for 2026: Costs, Fees, and Features
Disclosure: Avocado builds point-of-sale software for food trucks and restaurants. We included Avocado in this guide, but we also evaluated other popular systems using the same criteria. Prices and terms below were checked on July 28, 2026 and can change. Always request a written quote before signing an agreement.