Shayan Guha

The Avocado author

Shayan Guha

CTO and Cofounder of Avocado

Shayan holds a computer science degree from Stanford University and is passionate about food and helping independent restaurants thrive.

Articles by Shayan Guha

Restaurant Loyalty Program ROI: What 10,095 Orders Reveal

Is a restaurant loyalty program worth it? The honest answer is not “yes” or “no.” It is worth it when the incremental contribution profit from additional visits is greater than the cost of rewards, software, marketing and staff time.